ROI: How do your meetings measure up?

Conference News magazine has recently reported that less than 10 per cent of meetings are currently measured for business value, according to a new Meeting Professionals International (MPI) study.

The Business Value of Meetings report identifies key meetings industry benchmarks and identified many businesses rely on the current marketplace definition that there is implied business value if participants are satisfied with the meeting or event objectives.

Rachael Buttery

Rachael Buttery, Corporate Sales Manager at Cotswold Conference Centre explains “Finding the right venue for corporate training or business events can make a huge difference to the success of the activity. Here at CCC we recognise the importance of measuring quality as well as value – we have many returning clients that tell us time and time again that our dedicated training facilities and business focus return them a better ROI for their businesses.”

Cotswold Conference Centre is a member of Conference Centres of Excellence, the UK’s leading consortium of venues that offer more productive environments for profitable business. Members such as Cotswold Conference Centre are required to maintain the highest professional standards in the meetings industry and a dedicated business focus.